I am working with two other girls, Ramsha Imran http://ramshaimran1.weebly.com/ and Umay Farwah http://umayyfarwah.weebly.com/ , All three of us have decided that we will make a music video based on the genre, "Bhangra." It is a type of Punjabi upbeat dance music. It was developed in Britain in the 1980s by first and second generation immigrants from the Punjab region of India and Pakistan. Bhangra lyrics, which generally cover social issues or love, are sung in Punjabi and are usually kept simple on purpose because this genre mainly attracts the youth. if the target audience cant relate to and understand the lyrics then the product wont sell. We chose this genre because it is really active and requires a video which is very lively. We believe that we can pull this off really
This slide was made by my group member Ramsha Imran.
A genre is a way of categorising a text through style and form. A text is classified in a genre through the identification of key elements which occur in that text and in others of the same genre. Genre is important for both readers and creators of texts. I think it helps both the entities to make certain decisions such as what they want to see and what they want to make and supply. Certain type of people are attracted to certain products based on the repetitive conventions in them. When these products are divided into genres at selling points it will be easier for the readers to find their interests among all the media products. The audiences will have an idea about the media products if they are divided in a genre and they will know what to expect from it.The people who watch a specific genre identify the repeated elements used and shape their own identity in that way e.g they may start dressing in a way related to that genre. On the other hand the producers can market their products according to the genre and they can also standardize production practices according to genre conventions.
Music videos are very essential nowadays and are considered to be equally important as the song itself. A music video is a short film with a background song and imagery. There are many different platforms where a music video can be seen, i.e television, internet (YouTube). Music videos are mostly made for promotional or artistic purposes. They are used as a marketing device intended to promote sales of recording. The first music video concert hall was created on November 1st 1979 by Charles Henderson. The music videos are very important part in the field of films. They work as a source of revenue to the producers of the video as well. The concept behind making the music video is to deliver a specific narrative to their listeners. Also, it helps the viewer to relate even more to the music and the lyrics than just an audio song. It helps the viewers remember something about the song visually and helps the artists show off their talents other than singing. An example for this is "Gangnam style" which has a dance video by the singer of the song. The performance in the video can be used by viewers to remember what the song was visually. It can be used for more than just promoting a song and can also be used to promote T.V shows and movies. For example "Skyfall" by Adele was used to promote a James Bond movie.
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AuthorI am a student of media studies and this blog is about the process of our course work. Archives |