Music videos are very essential nowadays and are considered to be equally important as the song itself. A music video is a short film with a background song and imagery. There are many different platforms where a music video can be seen, i.e television, internet (YouTube). Music videos are mostly made for promotional or artistic purposes. They are used as a marketing device intended to promote sales of recording. The first music video concert hall was created on November 1st 1979 by Charles Henderson. The music videos are very important part in the field of films. They work as a source of revenue to the producers of the video as well. The concept behind making the music video is to deliver a specific narrative to their listeners. Also, it helps the viewer to relate even more to the music and the lyrics than just an audio song. It helps the viewers remember something about the song visually and helps the artists show off their talents other than singing. An example for this is "Gangnam style" which has a dance video by the singer of the song. The performance in the video can be used by viewers to remember what the song was visually. It can be used for more than just promoting a song and can also be used to promote T.V shows and movies. For example "Skyfall" by Adele was used to promote a James Bond movie.
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AuthorI am a student of media studies and this blog is about the process of our course work. Archives |