I am working with two other girls, Ramsha Imran http://ramshaimran1.weebly.com/ and Umay Farwah http://umayyfarwah.weebly.com/ , All three of us have decided that we will make a music video based on the genre, "Bhangra." It is a type of Punjabi upbeat dance music. It was developed in Britain in the 1980s by first and second generation immigrants from the Punjab region of India and Pakistan. Bhangra lyrics, which generally cover social issues or love, are sung in Punjabi and are usually kept simple on purpose because this genre mainly attracts the youth. if the target audience cant relate to and understand the lyrics then the product wont sell. We chose this genre because it is really active and requires a video which is very lively. We believe that we can pull this off really
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AuthorI am a student of media studies and this blog is about the process of our course work. Archives |