Before designing a media product it is extremely important to analyse the market to get a better understanding of what is demanded from the producers. This helps the producers and gives them a sense of direction. The market is divided into two broad segments; Demographics and Psychographics.
DEMOGRAPHICS
A demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This usually involves the age, gender, ethnicity etc of the audience. The demographics of Sufi pop is very vast. It attracts people from both genders and from a different range of age groups. It is mainly heard by people from the East and is not a commonly heard genre globally. When it comes to the social class of the target audience, this genre is appreciated more by the middle and upper class of the community.
PSYCHOGRAPHICS
On the other hand, Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Therefore, psychographics tell us the dreams, aspirations, hopes and desires of a certain demographic. Sufi Rock is likely to be heard by people who have a certain degree of interest in the cultural norms and values. Interest in this genre also depends on the personality, attitudes and interests of an individual which is different for everybody. Lifestyle may also play a role as mentioned above in the demographics. People that belong to the upper or middle class are more likely to be interested in this type of music.
DEMOGRAPHICS
A demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This usually involves the age, gender, ethnicity etc of the audience. The demographics of Sufi pop is very vast. It attracts people from both genders and from a different range of age groups. It is mainly heard by people from the East and is not a commonly heard genre globally. When it comes to the social class of the target audience, this genre is appreciated more by the middle and upper class of the community.
PSYCHOGRAPHICS
On the other hand, Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles. Therefore, psychographics tell us the dreams, aspirations, hopes and desires of a certain demographic. Sufi Rock is likely to be heard by people who have a certain degree of interest in the cultural norms and values. Interest in this genre also depends on the personality, attitudes and interests of an individual which is different for everybody. Lifestyle may also play a role as mentioned above in the demographics. People that belong to the upper or middle class are more likely to be interested in this type of music.